Alter Ego Boudoir is a Michigan-based boudoir photography studio in Utica, MI, dedicated to helping women feel confident, seen, and empowered through guided, luxury photo experiences. Kitten Club is their flagship membership program — a multi-year collectible series now in its fifth year (Kitten Club IV), offering members an ongoing journey of themed photoshoot experiences designed around community, self-discovery, and a growing body of personal artwork.
About the Company
Kitten Club is built around the idea of "Six unforgettable experiences. One extraordinary year." Every other month, members receive an invitation into a brand-new themed world, each one thoughtfully designed from styling and set design through to the final edited artwork, giving members the chance to build a collection unlike anything they've owned before.
For this project, I designed the full visual identity and physical materials that bring the membership to life:
Logo
A standalone Kitten Club mark, distinct yet cohesive with the Alter Ego Boudoir brand
T-shirt design
Member merch
Invitation design
Announcing enrollment and each new chapter
Membership card
A tangible marker of belonging to the club
Annual passport book
A keepsake used to document and collect each chapter's journey across the year
The goal was to make Kitten Club feel less like a subscription and more like a collectible story — materials members are proud to hold onto, wear, and revisit for years to come, echoing the studio's larger mission of helping women embrace and celebrate their own evolving story.
Project Overview
